The Nile Swim Club

Millennium 3 Management provided strategic and communications support to the Nile Swim Club (NSC) in 2007, when it sought to launch a $5 million expansion program,  which included, among other amenities,  the construction of three heated pools, an 18-hole miniature golf course, a 150-seat banquet facility, a fitness center and basketball and tennis courts. 
 
The club, based in the Philadelphia suburban borough of Yeadon, PA, is the nation’s first African-American-owned private swim club, and got its start in 1958, when African-American residents were denied admission and membership to the racially exclusive, but now defunct, Yeadon Swim Club.
 
M3M provided a new corporate identity package and, website design, as well as business and financial consulting, supplier diversity counsel and a full range of marketing communications services. 
 

Corporate ID

The Nile Swim Club

Collateral Material

The Nile Swim Club
The Nile Swim Club
The Nile Swim Club
The Nile Swim Club
The Nile Swim Club
The Nile Swim Club
The Nile Swim Club Hosts First-Ever Family Reunion
The Nile Swim Club Hosts First-Ever Family Reunion
The Nile Swim Club Hosts First-Ever Family Reunion
The Nile Swim Club Hosts First-Ever Family Reunion
The Nile Swim Club Hosts First-Ever Family Reunion
The Nation's First African-American-Owned Private Swim Club Announces its $5 Million Expansion Plan
The Nation's First African-American-Owned Private Swim Club Announces its $5 Million Expansion Plan
The Nation's First African-American-Owned Private Swim Club Announces its $5 Million Expansion Plan
The Nation's First African-American-Owned Private Swim Club Announces its $5 Million Expansion Plan
The Nation's First African-American-Owned Private Swim Club Announces its $5 Million Expansion Plan
The Nation's First African-American-Owned Private Swim Club Announces its $5 Million Expansion Plan