Pepsi Bottling Group (PBG) is the world’s largest manufacturer, seller and distributor of Pepsi-Cola beverages, with operations in the U.S., Canada, Greece, Mexico, Russia, Spain and Turkey. The PBG’s Delaware Valley Market Unit offices are located in Philadelphia, PA.
The firm worked with PBG from 2006 to 2008 and, during that period, initiated grass-roots marketing campaigns targeted at Pepsi’s key demographic. M3M conceived and implemented an innovative academic achievement competition for students in three public high schools in the Philadelphia School District; conducted a youth-based, soft-drink-focused market research survey, among targeted consumers in the Philadelphia area; and provided community relations counsel, through the Pepsi Talent Hunt, Pepsi Gospel Talent event and the Aquafina Youth Reporter experience. Working with the Philadelphia Tribune, M3M created and implemented a Pepsi-sponsored contest for local youth, aimed at reducing gun violence, in the city of Philadelphia.